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  • Course data
    1. Overview
    News forum
    Pharmaceutical Management and Entrepreneurship-Module guide
    Getting to know
    Module Learning Outcomes
    Student Learning Time
    2. Reference
    3. Assessment
    1. An overview of pharmaceutical business activities (Lecture – 1 hr)
    Lecture - An overview of pharmaceutical business activities
    2 - The business environment (Lecture – 1 hr)
    The business environment
    Business environment-Short video
    Business environment
    3 - Legislation affecting business (Lecture – 1 hr)
    LectureNote: Legistration Affecting Business
    4 - Malaysian legislation: Sale of drugs 1 (Lecture – 1 hr)
    Pharmacy legislation related to business
    Softcopy Law - The Sales of Drug Act 1952
    5 - Malaysian legislation: Advertisements relating to medical matters 2 (Lecture –1 hr)
    Lecture Slides - CDCR (2020)
    Voice-Over Lecture - CDCR (2020)
    Softcopy Law - The Control of Drugs and Cosmetics Regulation 1984
    Malaysian legislation: Advertisements relating to medical matters 1-Mr.Azman
    6-Malaysian legislation: Advertisements relating to medical matters 2 (Lecture –1 hr)
    Lecture Slide - MASA (2020) Updated 29 July 2020
    Teams Recorded Lecture - Medicines (Advertisement and Sale) Act 1956 (2020)
    Softcopy Law - The Medicines (Advertisement and Sales) Act 1956
    i-Lecture: Medicines (Advertisement and Sale) Act 1956
    MASA-Mr.Azman
    7- Malaysian legislation: Sale of drugs 2 (Lecture – 1 hr)
    Lecture Slide - MABR (2020)
    Voice-Over Lecture - MABR (2020)
    Softcopy Law (Most Updated Version as of 30 Jan 2020) - Medicine Advertisements Board Regulations 1976
    Malaysian legislation: Sale of drugs 2
    8 - Management process and efficient manager (lecture 1hr)
    Functions of Management-Short video
    Management process and efficient manager
    Management process and efficient manager-recorded lecturer
    Manager roles-Microlearning video
    9- Setting up a pharmacy business - I
    Lecture - Setting Up A Pharmacy Business I
    Types of feasibility studies-Short video
    10 -Projects I & II
    Quickref Students
    Students Manual - TurnItIn
    Turnitin Details
    Task instructions
    TURNITIN submission
    11 - Setting up a pharmacy business - II (Lecture – 1 hr)
    Lecture - Setting Up A Pharmacy Business II
    12 - Management of inventory and purchasing (Lecture – 1 hr)
    Lecture 11 - Purchasing and Inventory control PDF
    Lecture 11 - Purchasing and Inventory control PPT
    13 - Entrepreneurship in pharmacy I (Lecture – 1 hr)
    SWOT-Starbucks-Short video
    Lecture - Entrepreneurship in Pharmacy I
    SWOT-Microlearning video
    Types of entrepreneurs
    14 - Entrepreneurship in Pharmacy II (Lecture – 1 hr)
    Comparison between feasibility studies and business plan-short video
    Lecture - Entrepreneurship in Pharmacy II
    15 - Developing and managing products (Lecture – 1 hr)
    Lecture - Developing and managing products
    16 - Market management
    The 4P's of Marketing Mix-short video
    Market Management-Recorded Lecture
    Market Management
    Digital marketing
    16 - Price management (Lecture – 1 hr)
    Pricing strategy-Video link
    Price Management-Recorded lecture
    Price Management
    Pricing strategy-Microlearning video
    18 - Managing promotion (Lecture – 1 hr)
    Promotional Mix-short video
    Sales Promotion-Short video
    Managing Promotion
    Managing promotion -Recorded lecturer
    19 - Tutorial 1 (1 hr)
    Marketing strategy for prescription/over the counter product based on the life cycle
    20 - An introduction to accounting and financial records I (Lecture – 1 hr)
    An introduction to financial statements-Recorded lecture
    An introduction to accounting and financial records I
    21 - Tutorial 2 (I hr)
    Interpretation of financial statements-Recorded Tutorial
    Hovid-AR
    YSP
    Financial worksheet-Excel
    Interpretation of financial statements
    22 - Risk management (Lecture – 1 hr)
    Risk Management
    Risk Management-Recoded Lecture
    23 - Human resources management (Lecture – 1 hr)
    Human resources management
    Human Resources Management-Recorded lecturer
    24 - Selection, recruiting, and training (workshop-3hrs)
    Selection, recruitment and Training- Lecture link
    Selection, recruiting, and training
    25 - Business communication (Lecture – 1 hr)
    Business communication-Recorded Lecture
    Effective communication-Short video
    Business communication
    26 - Managing channels of product distribution (Lecture – 1 hr)
    Managing channels for product distribution
    Channel of distribution-Short video
    Managing channels of product distribution
    27 -Effective negotiations (Workshop – 3 hrs)
    Effective negotiations
    Group activity
    28 - Decision making (Lecture – 1 hr)
    Decision making
    Decision making-Recorded lecturer
    29 - Tutorial 3 (1 hr)
    Ethical dilemma case study
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    BPH2353 Pharmaceutical Management & Entrepreneurship

    • Coordinator: Nagashekhara Molugulu [Academic BJ]
    • Coordinator: NADIATUL AZRA BINTI AHMAD MAZLAN
    • Coordinator: Hira Choudhury

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